Four Steps to a Winning Social Media Campaign

My philosophy is that a social media approach needs to be altered to fit the current business and marketing strategy of your company and not the other way around.

Socialocity Marketing has a sound 4 step process leading to a winning social media campaign. The process includes: an assessment, social media tool mapping, goal setting and tactics and tracking ROI.

In the first step, an assessment is made to assist you in defining and/or refining your primary purpose for participating in social media. We need to be very clear on our goals here. Are you focusing solely on lead generation, are you looking to influence thought leaders or do you want to educate a specific target group?

Second, I’ll explain what social media tools will best suit your objectives and lay them out on a map. I’ll make suggestions, we’ll brainstorm some ideas and we’ll get possibilities out on the table.

Third, we’ll begin the first draft of specific goals and tactics. An example would be: Increase hits to the web site by 20% within 4 months through a FaceBook Business Page and bi-weekly podcast. Or place five new contacts a week into the sales funnel through building a powerful Twitter and LinkedIn account.

And last, I’ll explain the two types of ROI and develop a custom chart to track whether or not goals are being realized.

The goal in the first consulting session is to open your eyes to the possibilities, show you what it will take to accomplish goals and establish an ROI tracking system. This is the foundation for launching a successful social media campaign your business.